Point11
Google Ads

Every Dollar Connected to Actual Revenue

Enterprise ad accounts generate millions in spend but leadership can't answer a basic question: which campaigns actually drive revenue? We fix the infrastructure.

Default bidding optimizes for Google's goals, not yours. Last-click attribution misses the full picture. Bid strategies optimize for clicks, not lifetime value. Creative testing is random instead of systematic. And by the time leadership gets a report, the data is three days stale.

Our Approach

Revenue-Aligned Bidding

Every campaign optimizes against actual revenue and customer lifetime value — not clicks, impressions, or Google's suggested targets.

Full-Funnel Measurement

Server-side tracking, multi-touch attribution, and offline conversion imports give you numbers you can trust — even as third-party cookies disappear.

Predictive Intelligence

Predictive models forecast revenue, allocate budget across campaigns, and surface opportunities before your competitors see them.

How It Works

Audit & Instrument

We audit your account structure, conversion tracking, and attribution setup — then deploy server-side measurement that captures every conversion accurately.

Model & Optimize

Predictive models score prospects by lifetime value. Bid strategies align to your margins. Creative tests run with statistical rigor. Every lever pulls toward revenue.

Report & Scale

Real-time dashboards give leadership the ROAS numbers they need. Winning strategies scale across campaigns, geographies, and business units.

What You Get

Delivered Week 1

Google Ads Audit

A complete analysis of your account structure, bid strategies, conversion tracking, and Quality Scores — with quantified revenue leaks and a prioritized action plan.

Implementation

Server-Side Tracking & Attribution

Full conversion tracking infrastructure with enhanced conversions, multi-touch attribution, and offline conversion imports — so you measure what matters.

Implementation

Predictive Bidding & CLV Models

Custom models that score prospects by lifetime value and feed bid strategies optimized for your margins — not Google's defaults.

Ongoing

Executive ROAS Dashboard

Real-time dashboards connecting spend to pipeline to closed revenue — with drill-down views and automated executive summaries.

The Full Google Ads Stack

Stop Guessing. Start Measuring.

Get a free audit of your Google Ads account and see exactly where your spend is leaking revenue.