Point11
Google Ads

Quality Score Optimization

Lower your CPCs and improve ad placement by optimizing landing pages, ad relevance, and expected click-through rate.

Low Quality Scores silently inflate your CPCs and push your ads below competitors. Google rewards relevance — and penalizes misalignment between keywords, ads, and landing pages.

How It Works

Diagnose & Prioritize

We analyze Quality Score components across your account — identifying the keywords where improved scores will have the biggest CPC and position impact.

Align & Optimize

Landing page relevance, ad copy alignment, and expected CTR get optimized together — because Quality Score rewards the full-funnel experience.

Track & Compound

Score improvements compound over time as Google's algorithm rewards consistent relevance with lower costs and better placement.

What You Get

Week 1

Quality Score Audit

A keyword-level breakdown of Quality Score components with estimated CPC savings from targeted improvements.

Implementation

Full-Funnel Optimization

Coordinated improvements to landing pages, ad copy, and keyword-to-ad alignment — with before/after Quality Score tracking.

Ongoing

Score Tracking Reports

Monthly Quality Score reports with CPC trend analysis and recommendations for continued improvement.

More in Google Ads

Stop Overpaying for Every Click

Get a Quality Score audit and see how much you could save with better ad relevance.