Built by an ex-Google team

Win Your Market with Customer Intelligence

Our software builds a digital twin of your customer base, then puts it to work. Own brand discovery, forecast demand, and serve customers who arrive.

Technology Partners

OpenAI
Google
Anthropic
Vercel
ElevenLabs

Your next customer.

We model them as digital twins and help you win them.

Customer digital twin

Tomas Reyna

Houston, TX

A homeowner shopping coverage after a neighbor's flood claim was denied

  1. ChatGPTDay 1

    Asks what home insurance covers

  2. GoogleDay 2

    Aggregators outrank every insurer

  3. FacebookDay 6

    The neighbor rules one insurer out

  4. DirectDay 8

    Only one policy explains exclusions

  5. DirectDay 12

    Quotes that one. The third never knew

Discovery campaigns

See the conversations that matter.

Your next customer is asking an AI assistant. See when it recommends you, when it picks a rival, and why.

Learn more

Experience campaigns

Make your business agent-ready.

Watch customers try to buy from your site, see where they get stuck, and fix it.

Learn more

Research campaigns

Test decisions before making them.

Ask your customers' digital twins anything, then read every interview behind the answer.

Learn more

Alpha

Alpha, the AI assistant.

Alpha recommends the work, runs it, and measures the results, so each recommendation beats the last.

Learn about Alpha

The jobs we deliver.

Know what to do next to grow revenue, based on your customers.

Top 5 actions each month

  • Ranked by expected revenue
  • Each one carries evidence
  • Nothing runs until you approve it

Revenue tracking

  • Every action tied back to revenue
  • Measured against a 30-day baseline
  • Daily tracking, not a monthly report

Win and loss reasons

  • Why buyers chose you, in their words
  • Why they chose someone else
  • Traced to the moment in the journey

Competitive benchmarking

  • Head-to-head against brands
  • View the market as a competitor sees it
  • Market structure and share shift

Brand analytics

  • Brand share and win rate
  • Sentiment and topic movement
  • Segment, audience, and location

Drive revenue

Grow across channels.

See where your brand is losing, fix the right things, and growth follows.

ChatGPT
Gemini
Claude
Grok
Google
Direct
YouTube
LinkedIn
Facebook
Instagram

Lead your industry.

See what buyers in your industry ask before they choose.

Paid media we ran at Google

$1B

Then we built the customer intelligence we wished we had.

About Point11

Win your next customer.

Set up in one click. Results in about 45 minutes.

Book demo