Point11

Podcast

Conversations on AI search, agentic commerce, and the future of enterprise customer acquisition.

LatestEp. 12 · Feb 4, 2026

Agentic Commerce Is Here — And Most Brands Aren't Ready

Adam and Rob break down the launch of in-conversation purchasing inside ChatGPT — what it means for enterprise brands, how Stripe is powering the payments layer, and why the companies that move first will capture disproportionate share.

38 min
0:00 / 38 min

All Episodes

Ep. 11Jan 21, 2026

MCP: The Protocol That Lets AI Agents Buy Your Products

A deep dive into Model Context Protocol — what it is, how it works, and why every enterprise needs an MCP server if they want AI agents to interact with their product catalog.

42 min
Ep. 10Jan 7, 2026

Voice AI Is Replacing Your Call Center. Here's What Comes Next.

Sub-200ms voice agents are handling 40% of enterprise support calls. We talk to the engineer building Point11's voice stack about latency, trust, and the uncanny valley.

35 min
Ep. 9Dec 17, 2025

Google Ads in the AI Era: What's Changing and What's Not

Rob shares how enterprise advertisers are rethinking their Google Ads strategies as AI agents increasingly mediate purchase decisions. Performance Max, broad match, and the death of the landing page.

44 min
Ep. 8Dec 3, 2025

The Invisible Brands: Why 73% of Enterprises Don't Exist in AI Search

We analyzed 500+ enterprise websites and found that nearly three-quarters are completely invisible to AI assistants. Here's what separates the visible from the invisible.

31 min
Ep. 7Nov 19, 2025

We Migrated a Fortune 500 Bank in 90 Days. Here's How.

The full story of how we moved a major financial institution from legacy CMS to modern stack — the technical architecture, the politics, and what we'd do differently.

52 min
Ep. 6Nov 5, 2025

Structured Data Is the New SEO

Schema markup alone won't cut it. We break down the full technical playbook for making your content machine-readable — and why AI models reward structured data over raw text.

36 min
Ep. 5Oct 22, 2025

Why We Started Point11

Adam and Rob tell the founding story — leaving Google, the gap they saw in enterprise AI infrastructure, and the bet they're making on the agentic era.

48 min

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