Conversations on AI search, agentic commerce, and the future of enterprise customer acquisition.
Adam and Rob break down the launch of in-conversation purchasing inside ChatGPT — what it means for enterprise brands, how Stripe is powering the payments layer, and why the companies that move first will capture disproportionate share.
A deep dive into Model Context Protocol — what it is, how it works, and why every enterprise needs an MCP server if they want AI agents to interact with their product catalog.
Sub-200ms voice agents are handling 40% of enterprise support calls. We talk to the engineer building Point11's voice stack about latency, trust, and the uncanny valley.
Rob shares how enterprise advertisers are rethinking their Google Ads strategies as AI agents increasingly mediate purchase decisions. Performance Max, broad match, and the death of the landing page.
We analyzed 500+ enterprise websites and found that nearly three-quarters are completely invisible to AI assistants. Here's what separates the visible from the invisible.
The full story of how we moved a major financial institution from legacy CMS to modern stack — the technical architecture, the politics, and what we'd do differently.
Schema markup alone won't cut it. We break down the full technical playbook for making your content machine-readable — and why AI models reward structured data over raw text.
Adam and Rob tell the founding story — leaving Google, the gap they saw in enterprise AI infrastructure, and the bet they're making on the agentic era.
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