.11 Seconds to Win

More than ten years ago, Rob and I had a front-row seat to the mobile revolution. We were working together at Google headquarters in Mountain View when social networks, mobile internet, and online commerce were all taking off at once.

At the time, most of the businesses we worked with had 95% or more of their sales happening on desktop. For a while, it was genuinely inconceivable that anyone would enter their credit card into a phone. It felt irresponsible. But the leadership at Google was steadfast — we were on the brink of something big.

Rob and I were tasked with helping advertisers navigate this shift. One of the reports that got passed around internally was Mary Meeker's Internet Trends report — the exponential growth of mobile internet, laid out in black and white. We started every customer meeting with those charts. Most people nodded politely. A few leaned in. The ones who leaned in won.

Here we are, more than a decade later. Mobile commerce has surpassed desktop. And today, we're watching something similar happen again. The way people find businesses, ask questions, and make buying decisions is moving from search boxes and static pages into conversations with AI.

That shift is why we started Point11. The name comes from a study that stuck with us. Researchers looked at how people hold conversations across continents, cultures, and languages. They found something universal: if there's more than .11 seconds of delay in a response, the conversation falls apart. It has to feel real-time to hold attention. That's true everywhere, for everyone.

For brands, the bar is the same. It won't be enough to bolt on a chatbot. The entire customer experience — the forms, the filters, the static pages — needs to become something people can talk to. And it needs to be fast enough that it feels like a real conversation.

That's what we build. We pair a decade of experience in Google Ads — which drives a $300 billion customer acquisition industry — with a focus on conversational and agentic interfaces. We help businesses show up where their customers are headed.

We love this work because it's measurable. The results show up as higher conversion rates, increased revenue, and savings on ad spend. Our goal is to create four times the value we charge for, and our pricing model is built around that commitment.

Honestly, we just feel lucky to be building right now. The technology is moving fast, the problems are real, and every week we get to help businesses do something that wasn't possible a year ago. This is the most exciting time to be doing this work, and we're all in.