Point11
Google Ads

Attribution Modeling

Implement multi-touch attribution that reveals which touchpoints drive conversions across your customer journey.

Last-click attribution gives all the credit to the final touchpoint and none to the campaigns that actually influenced the purchase. Without multi-touch attribution, you're optimizing blind.

How It Works

Map & Instrument

We map your full customer journey across channels and implement the tracking infrastructure needed to capture every touchpoint.

Model & Attribute

Multi-touch attribution models distribute credit across your funnel — revealing which channels, campaigns, and creatives actually influence conversions.

Activate & Reallocate

Attribution insights drive budget reallocation, channel strategy, and creative decisions backed by real conversion data.

What You Get

Week 1

Journey Mapping & Gap Analysis

A map of your customer journey with tracking gap identification and an instrumentation plan for complete touchpoint coverage.

Implementation

Attribution Model Deployment

A multi-touch attribution model deployed with dashboards showing credit distribution across channels and campaigns.

Ongoing

Attribution Insights Reports

Monthly reports with budget reallocation recommendations based on attributed conversion value.

More in Google Ads

Stop Guessing What Works

Implement multi-touch attribution and finally see which campaigns drive real conversions.