Point11
Google Ads

Marketing-to-Sales Handoff

Build automated workflows that route leads instantly, trigger alerts, and keep sales perfectly in sync with marketing.

Marketing generates leads that sales never follows up on. Sales complains about lead quality. Neither team has visibility into the other's pipeline. Automated handoff workflows fix the gap.

How It Works

Map & Define

We map your current lead flow, define qualification criteria with both teams, and design automated routing rules that both marketing and sales agree on.

Build & Connect

Automated workflows route qualified leads instantly, trigger real-time alerts, and sync context between marketing platforms and your CRM.

Measure & Refine

Response time tracking, lead acceptance rates, and pipeline conversion metrics reveal where handoffs succeed and where they need tuning.

What You Get

Week 1

Lead Flow Audit & Design

A documented lead flow with qualification criteria, routing rules, and SLA definitions agreed upon by marketing and sales.

Implementation

Automated Handoff Workflows

Real-time lead routing with instant alerts, full context transfer, and CRM integration for seamless sales follow-up.

Ongoing

Handoff Performance Reports

Weekly reports on response times, lead acceptance rates, and pipeline conversion with continuous optimization.

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Stop Losing Leads Between Teams

Build automated lead handoff workflows that keep marketing and sales perfectly in sync.