Point11
Google Ads

Bid Strategy Optimization

Maximize ROAS with bidding strategies precisely tuned to your margins, inventory, and business goals.

Default bidding strategies optimize for Google's goals, not yours. Without margin-aware, inventory-conscious bid strategies, you're overpaying for some conversions and missing others entirely.

How It Works

Analyze & Segment

We audit your current bid strategies, segment campaigns by margin and business priority, and identify where default settings are costing you money.

Configure & Test

Custom bid strategies get deployed with portfolio-level targets aligned to your margins, inventory, and growth goals — with controlled experiments to prove performance.

Optimize & Scale

Continuous bid adjustments based on real-time performance data, seasonal patterns, and changing business priorities.

What You Get

Week 1

Bid Strategy Audit

A detailed analysis of your current bidding performance with specific opportunities for margin-aware optimization.

Implementation

Custom Bid Strategies

Portfolio and campaign-level bid strategies configured to your margins, inventory levels, and business objectives.

Ongoing

ROAS Performance Reports

Weekly bid performance reports with automated alerts for underperformance and optimization recommendations.

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Maximize Your Return on Ad Spend

Get a bid strategy audit and see exactly where your current approach is leaving money on the table.