Point11
Google Ads

Ad Copy and Creative Testing

Run systematic creative experiments designed to find winners faster and scale what works.

Most teams test creatives randomly — one ad here, a new headline there. Without a systematic testing framework, you can't separate signal from noise or compound creative gains over time.

How It Works

Hypothesis & Design

We build a testing roadmap based on your performance data — prioritizing the creative variables most likely to move your key metrics.

Test & Measure

Controlled experiments run with statistical rigor, isolating the impact of headlines, descriptions, images, and CTAs.

Scale & Iterate

Winning variants get scaled across campaigns and geographies. Learnings feed the next round of tests in a compounding cycle.

What You Get

Week 1

Creative Testing Roadmap

A prioritized testing plan based on historical performance data, with hypotheses, success metrics, and timeline.

Ongoing

Systematic Creative Tests

Monthly test cycles with controlled experiments, statistical analysis, and clear winner/loser designations.

Monthly

Creative Performance Reports

Comprehensive reports showing test results, cumulative learnings, and recommendations for the next testing cycle.

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Start Compounding Creative Gains

Build a systematic creative testing program that finds winners faster and scales what works.