Point11
Google Ads

Conversion Tracking System

Implement server-side conversion tracking that captures every sale accurately, even as third-party cookies disappear.

Browser privacy changes and ad blockers are breaking your conversion tracking. If Google Ads can't see your conversions, its algorithms can't optimize — and your ROAS deteriorates silently.

How It Works

Audit & Design

We map your full conversion funnel, identify tracking gaps from privacy changes, and design a server-side architecture that captures every event.

Implement & Validate

Server-side tracking gets deployed with enhanced conversions, consent mode, and offline conversion imports — all validated against your source of truth.

Monitor & Maintain

Continuous monitoring catches tracking drift, consent rate changes, and platform updates that affect measurement accuracy.

What You Get

Week 1

Tracking Gap Analysis

A complete audit of your current conversion tracking with quantified data loss from privacy changes and browser restrictions.

Implementation

Server-Side Tracking Deployment

Full server-side conversion tracking with enhanced conversions, consent mode, and offline import pipelines.

Ongoing

Measurement Health Reports

Monthly reports on tracking accuracy, consent rates, and measurement quality with proactive maintenance.

More in Google Ads

Fix Your Conversion Tracking

Audit your tracking setup and deploy server-side measurement that captures every conversion accurately.