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The Turning Point

How brands meet agents.

7 articles

Introducing Agent Analytics.
ProductsMay 5, 2026

Introducing Agent Analytics.

Your next customer is asking an agent.

Adam Fish
Adam Fish·4 min read
How We Score the Web.
EngineeringMar 16, 2026

How We Score the Web.

40+ checks reveal how agents see your brand.

Adam Fish
Robert Bernton
Adam Fish & Robert Bernton·6 min read
Get Set Up for Agent Shopping.
IndustryMar 2, 2026

Get Set Up for Agent Shopping.

Brands need three new capabilities to keep up.

Adam Fish
Adam Fish·4 min read
Your Next Customer Is an Agent.
IndustryFeb 28, 2026

Your Next Customer Is an Agent.

Most purchases will be influenced by agents this year.

Adam Fish
Adam Fish·5 min read
ChatGPT Launched Ads in Answers.
IndustryJan 21, 2026

ChatGPT Launched Ads in Answers.

A new chapter in digital advertising.

Robert Bernton
Robert Bernton·7 min read
Make Agents Fast in Production.
EngineeringJan 16, 2026

Make Agents Fast in Production.

The dividing line between customer love and lost.

Adam Fish
Adam Fish·4 min read
Looking Back at 2025.
IndustryDec 24, 2025

Looking Back at 2025.

A window into key themes driving the platform shift.

Point11 StaffPoint11 Staff
Point11 Staff·5 min read
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