Enterprise website migrations have a reputation for taking 12-18 months, going over budget, and breaking things along the way. Teams delay them for years because the risk feels too high and the timeline too long.
We've compressed that to 90 days.
Why migrations take so long
Traditional migrations fail because they treat the problem as a monolithic project. A single team tries to rebuild everything at once — redesigning pages, migrating content, re-implementing integrations, and re-platforming infrastructure in one big bang.
The result is predictable: scope creep, missed deadlines, and a launch that keeps sliding to the right.
The real blockers
When we audit stalled migrations, we see the same patterns:
- Content sprawl: Enterprise sites have thousands of pages, many of them outdated, duplicated, or orphaned. Teams try to migrate everything instead of auditing what actually matters.
- Integration complexity: Payment systems, CRMs, analytics, personalization engines, A/B testing tools — each one adds weeks of custom integration work.
- Stakeholder paralysis: Every department wants input on the new site. Design reviews turn into committee meetings. Decisions get deferred.
- Fear of SEO loss: Teams are terrified of losing organic traffic during the cutover. This fear delays launch dates and adds unnecessary complexity to redirect strategies.
The 90-day framework
Our approach inverts the traditional model. Instead of one big migration, we run a structured, parallel-track process that tackles the biggest risks first and ships incrementally.
Week 1-2: Audit and architecture
We start with a comprehensive audit of your current site. Every page, every integration, every tracking pixel gets cataloged. But we don't just document what exists — we identify what matters.
Most enterprise sites have a long tail of pages that get zero traffic. We separate the critical 20% from the noise and build the migration plan around what actually drives business value.
The architecture phase defines the target platform, integration strategy, and URL migration plan. We make decisions fast because we've done this hundreds of times and know which trade-offs matter.
Week 3-6: Parallel build
This is where the AI-powered migration factory kicks in. While traditional teams manually recreate pages one by one, our tooling automates the bulk of content migration:
- Content extraction: AI parses your existing pages, extracts structured content, and maps it to the new content model — handling edge cases that would take a human team weeks.
- Template generation: Design system components get generated from your brand guidelines, ensuring consistency across the new site without manual design work for every page.
- Integration scaffolding: Common integrations (analytics, CRM, payment, chat) get deployed from pre-built connectors, reducing custom integration work by 80%.
The new site is built in parallel with your live site. Your customers never see construction.
Week 7-8: QA and stakeholder review
With the new site built, we run comprehensive QA across devices, browsers, and user flows. Stakeholders review the live staging environment — not mockups, not prototypes, the actual site.
This is where we catch issues fast. Because the site is already built, feedback is specific and actionable. "Move this section up" is easier to address than "I'm not sure about the information architecture."
Week 9-10: Cutover preparation
The cutover plan gets finalized: DNS configuration, redirect mapping, integration switchover, monitoring setup. We rehearse the cutover process so the actual switch is mechanical, not stressful.
SEO preservation is built into the process from day one. Every URL gets a redirect. Every canonical tag gets verified. We monitor crawl behavior before and after to catch issues immediately.
Week 11-12: Launch and stabilize
The cutover happens during a low-traffic window. We monitor everything in real time: page load times, error rates, conversion funnels, search console indexing.
The first two weeks post-launch are dedicated to stabilization. We fix edge cases, optimize performance, and ensure everything is running at or above pre-migration benchmarks.
Why 90 days works
The 90-day timeline works because it creates urgency that prevents scope creep. When teams know they have 90 days, they make decisions faster, prioritize ruthlessly, and ship.
It also works because automation handles the grunt work. The hours that used to go into manually copying content, recreating layouts, and configuring integrations now go into the work that actually matters: strategy, design, and optimization.
The cost of waiting
Every month you stay on a legacy platform, you're paying a hidden tax: slower page loads that cost conversions, outdated architecture that blocks AI integration, and maintenance overhead that drains engineering resources.
The migration you've been putting off for two years can be done in 90 days. The only question is how much longer you want to pay the legacy tax.