Point11
On-Demand50 min

Measuring What Matters: Attribution in the AI Era

Robert Bernton

Measuring What Matters: Attribution in the AI Era

MarketingOctober 15, 202550 min

Traditional attribution is breaking down as AI mediates more customer journeys. Learn the new frameworks for measuring ROI when agents are the channel.

Speakers

RB

Robert Bernton

Co-Founder & CRO, Point11

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